Do you want to know how major brands market and promote their goods and services? Are you intrigued by how a tagline or jingle may instantly trigger an association with a company in your mind? If the answer is yes, BBA Marketing is the perfect course of study for you! One of the most popular programmes, both in India and abroad, is BBA Marketing. In the USA, Australia, the UK, and even in other parts of the world, you can pursue a BBA in marketing. Let us read this blog to learn what it takes to earn a BBA in Marketing degree.
1. What is BBA Marketing?
A bachelor's degree in business administration (BBA) is available in a variety of specialisations, including accounting, e-marketing, international business, and others. Depending on the university you choose, the degree could last 3 to 4 years. You will become familiar with both classic and modern marketing principles through BBA marketing, which you can use to become an expert. Topics like Social Media Marketing, Business Economics, Promotional Mobile Marketing, Types of Advertising, Email Marketing, Marketing and Research Related to Business, International Marketing, Accounts, etc. will be a major focus of the course curriculum. Along with learning marketing insights throughout the curriculum, you will also gain analytical, mathematical, leadership, management, and business communication skills.
2. Eligibility Criteria
You would need to meet certain eligibility requirements in order to enrol in this popular course. Among all the BBA Courses, BBA Marketing is a relatively new course. The following are some of the most recent requirements for the BBA Marketing programme:
- You must have earned the minimum needed marks in your traditional 10 + 2 years of formal education from an accredited institution.
- a high score on examinations of English proficiency, such as the IELTS or TOEFL
- LORs and SOP in the format outlined on the university's official website
3. BBA Marketing Specializations
What if you could pursue a specialisation in a single, narrow field based on your interest? The specialisations in marketing have developed as a result of the fact that the scope of BBA marketing has now grown sufficiently to have had a significant impact on practically all parts of the business. The five main and most popular marketing specialisations that applicants can choose from range from the technical element to personal marketing. You can read our blog post about marketing specialisation and scope to learn more. Here is a list of the hottest BBA marketing specialisations:
- Digital Marketing
- Use of social media
- Internet Marketing
- Foreign Language Marketing
- Public Affairs
4. Jobs & Salary
You have a wide range of chances available to you if you graduate from a top-notch programme. Your marketing knowledge will help you acquire respectable jobs in prestigious companies. In addition, you can pursue post-graduate programmes in marketing, such as the MBA in Marketing, MBA in Digital Marketing, and BBA MBA Integrated Course, after earning a BBA. The following are well-known job titles you can obtain with a BBA in marketing degree:
| Job Profiles | Salary per annum in INR |
| Marketing executive | ₹292158 |
| Product manager | ₹1731054 |
| Brand manager | ₹456802 |
| Marketing research analyst | ₹367822 |
| Digital marketing manager | ₹549749 |
| Marketing communications manager | ₹781137 |
| Sales manager | ₹492583 |
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Is BBA good for marketing management?
There are many of career prospects in BBA Marketing. Candidates may work as market research analysts, advertising executives, marketing executives, sales managers, etc. SBI, TCS, Deutsche Bank, Capgemini, etc. are some of the major employers.
Why should I do BBA in marketing?
Opportunities for an engaging profession with room for advancement and competitive pay are available in marketing. Prospective companies may be more interested in your skill set and résumé if you have a BBA in marketing.
Which is better BBA in marketing or finance?
Which is a better option: a BB in finance or a BB in marketing? They are both distinct fields. If you are skilled with statistics, finance is a good field for you, while marketing is wise if you have good soft skills. Financially, it is better.