Brand24: Importance, Features and How does it works

Safalta Expert Published by: Aditi Goyal Updated Tue, 26 Sep 2023 06:55 PM IST

With Brand24, you can keep an eye on social media conversations, posts, and content that is associated with your target keywords. It is able to monitor keywords on various social media networks, such as Facebook, Instagram, Twitter, TikTok, YouTube, and Twitch. 

Businesses may track and evaluate their online reputation with the aid of Brand24, a social listening and media monitoring platform. It searches every corner of the internet, including blogs, forums, social media sites, and news sites, for mentions of your company, those of your rivals, and other pertinent terms. Next, Brand24 gives you insights into what people are saying about your brand, including reach, influencer identification, and sentiment analysis.

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Users can stay informed about online comments made about their businesses by using Brand24. Brand24 can be utilised by them for: 
  • Acquire insight regarding customers.
  • Activate local communities
  • Determine sales leads
  • Boost your social media customer support.
  • Make contact with influential people
  • Track their rivals
Businesses of all sizes can use Brand24. It's affordable and simple to use. 
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The importance of Brand24

A valuable resource for companies of all sizes is Brand24 since it enables you to:
  • Maintain an eye on your online reputation: Brand24 notifies you when your brand is mentioned online, allowing you to promptly address any possible crises and reply to any unfavourable remarks.
  • Determine trends and opportunities: Brand24 can assist you in determining new trends and business opportunities in your sector. Brand24 can be used, for instance, to monitor consumer opinions regarding new goods or services you are thinking of introducing.
  • Assess the success of your marketing initiatives: Brand24 can assist you in evaluating the success of your marketing initiatives by monitoring the frequency and tone of online mentions of your brand.
  • Boost customer service: By recognising typical customer grievances and comments, Brand24 can assist you in enhancing customer service.


Characteristics of Brand24

Many features are available from Brand24, such as:
  • 24/7 web monitoring: Brand24 keeps an eye on the latest mentions of your brand, allowing you to stay informed at all times.
  • Sentiment analysis: Brand24 use cutting-edge AI to quickly identify positive, negative, and neutral mentions of your brand by analysing the sentiment of mentions.
  • Brand24 keeps track of the people who are most influential when it comes to brand mentions and identifies them.
  • Analytics and reporting: Brand24 offers a range of reports and analytics that can assist you in monitoring your development over time and pinpointing areas in which you can improve.

How Brand24 Works

Just register for an account on Brand24 and add the keywords you wish to track to get started. Following that, Brand24 will begin searching the internet for mentions of your keywords and give you feedback on what consumers are saying about your company.

Brand24 is accessible from any internet-connected device and provides a range of pricing options to suit the needs of various business sizes.
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Here are a few examples of how companies can use Brand24:
  • Brand24 allows a clothes store to monitor brand mentions on news and social media platforms. Marketing campaigns can be evaluated for effectiveness, new trends can be found, and customer service can be enhanced with the help of this data.
  • Brand24 allows software companies to monitor product mentions on forums and review sites. Utilising this data, one can find recurring issues and suggestions from customers, which can then be utilised to enhance the offering.
  • Brand24 allows a nonprofit to monitor mentions of its cause on news and social media platforms. This data can be used to gauge the outreach of its campaigns and find possible volunteers and donors.

In general, Brand24 is an effective tool that can assist companies of all kinds in monitoring and assessing their online reputation. It provides numerous features that can be applied to enhance product development, customer support, and marketing. With the aid of Brand24, businesses of all sizes can safeguard their reputation, enhance customer service, create fresh marketing plans, and monitor the performance of their brands. Brand24 is a potent social listening and media monitoring tool.

In summary, Brand24 is an effective social listening and media monitoring tool that can assist companies of all kinds in tracking and evaluating their online reputation. Many features are available, such as sentiment analysis, reach and influencer identification, reporting, analytics, and real-time monitoring.

Marketing, customer support, and product development can all be enhanced with Brand24. Companies can use Brand24, for instance, to monitor brand mentions on news and social media platforms in order to spot emerging trends, gauge the success of advertising campaigns, and enhance customer support. Additionally, companies can use Brand24 to monitor product mentions on review sites and forums in order to find recurring customer grievances and suggestions for improvement.

Brand24 is an excellent choice to think about if you're searching for a tool to monitor and assess your online reputation. For companies of all sizes, it provides a range of features and price options.

What is Brand24?

Brand24 is a media monitoring and social listening platform that helps businesses track and analyze their online reputation. It crawls the entire web, including social media platforms, news sites, blogs, and forums, to identify mentions of your brand, competitors, and other relevant keywords. Brand24 then provides you with insights into what people are saying about your brand, including sentiment analysis, reach, and influencer identification.

How does Brand24 work?

Brand24 works by crawling the entire web and identifying mentions of your keywords. It then uses AI to analyze the sentiment of those mentions and provide you with insights into what people are saying about your brand.

What are the different pricing plans for Brand24?

Brand24 offers a variety of pricing plans to fit businesses of all sizes. The plans are based on the number of keywords you want to track and the number of users who will be using the platform.

Is there a free trial for Brand24?

Yes, Brand24 offers a free 14-day trial. You can sign up for a trial without providing a credit card number.

How do I get started with Brand24?

To get started with Brand24, you simply need to create an account and add the keywords that you want to track. Brand24 will then start monitoring the web for mentions of your keywords and provide you with insights into what people are saying about your brand.

How do I contact Brand24 support?

You can contact Brand24 support by email, phone, or chat. The support team is available 24/7 to help you with any questions or problems you may have.

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