Using Instagram Live for Business: A Complete Guide

Safalta Expert Published by: Poornima Changlani Updated Fri, 14 Jun 2024 10:21 PM IST


Instagram Live is growing rapidly in India, with over 180 million users. Businesses can leverage this platform for real-time engagement and marketing, significantly boosting their reach and sales.

Instagram has become a powerhouse in the social media landscape, especially in India, where it boasts over 180 million active users. Among the many features Instagram offers, Instagram Live stands out as a powerful tool for businesses. Instagram Live allows businesses to engage with their audience in real time, creating a more personal connection and providing a platform for instant feedback and interaction.

Using Instagram Live can help businesses showcase their products, share behind-the-scenes content, host Q&A sessions, and much more. In this guide, we will explore how to effectively use Instagram Live to enhance your business's online presence and drive sales.

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Table of Contents

  1. Why Instagram Live?
  2. Getting Started with Instagram Live
  3. Planning Your Instagram Live Session
  4. Promoting Your Live Session
  5. Engaging with Your Audience
  6. Showcasing Products and Services
  7. Analyzing Your Performance

Why Instagram Live?

Instagram Live offers several advantages for businesses:

  • Real-Time Engagement: Connect with your audience instantly, answering their questions and addressing their comments in real time.
  • Increased Visibility: Instagram Live videos are highlighted in your followers' stories, increasing the chances of being seen.
  • Building Trust: Live sessions humanize your brand, helping to build trust and a deeper connection with your audience.
  • Immediate Feedback: Gain valuable insights from your audience through live interactions.
  • Sales Opportunities: Showcase and demonstrate products live, encouraging immediate purchases.

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Getting Started with Instagram Live

  1. Set Up Your Instagram Account:

    • Ensure your Instagram profile is set to public and is a business account.
    • Update your profile picture, bio, and contact information to reflect your brand.
  2. Familiarize yourself with Instagram Live:

    • Open the Instagram app and swipe right to access the camera.
    • Select the "Live" option at the bottom of the screen.
    • Press the "Start Live Video" button to go live.
  3. Test Your Equipment:

    • Check your internet connection for stability.
    • Ensure your camera and microphone are working correctly.
    • Test your lighting and background for a professional appearance.

Planning Your Instagram Live Session

  1. Define Your Goals:

    • Determine what you want to achieve with your live session (e.g., product launch, Q&A, tutorial).
  2. Plan Your Content:

    • Create an outline of the topics you want to cover.
    • Prepare any products or materials you need to showcase.
  3. Schedule Your Live Session:

    • Choose a time when your audience is most active.
    • Announce your live session in advance through posts and stories.                                                                            
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Promoting Your Live Session

  1. Create Buzz:

    • Use Instagram Stories and posts to inform your followers about your upcoming live session.
    • Collaborate with influencers or partners to reach a wider audience.
  2. Share Teasers:

    • Post short videos or images teasing the content of your live session.
    • Use countdown stickers in your stories to build anticipation.
  3. Engage before going live:

    • Respond to comments and messages related to your live session.
    • Encourage your audience to submit questions or topics they want to discuss during the live.

Engaging with Your Audience

  1. Interact in Real-Time:

    • Greet your audience as they join the live session.
    • Answer questions and respond to comments promptly.
  2. Use Interactive Features:

    • Use question stickers and polls to engage your audience.
    • Invite viewers to join your live session for a more interactive experience.
  3. Encourage Participation:

    • Ask viewers to share your live session with their followers.
    • Offer incentives, such as discounts or giveaways, for active participation.

Showcasing Products and Services

  1. Demonstrate Products Live:

    • Show how your products work and highlight their features.
    • Provide a live demonstration of new or popular products.
  2. Offer Exclusive Deals:

    • Share special discounts or promotions available only during the live session.
    • Use promo codes to track sales generated from the live session.
  3. Featured Customer Testimonials:

    • Invite satisfied customers to join your live session and share their experiences.
    • Showcase user-generated content featuring your products.

Analyzing Your Performance

  1. Review Your Metrics:

    • After your live session, review the viewer count, engagement rate, and comments.
    • Analyze which parts of the session were most popular or received the most engagement.
  2. Gather Feedback:

    • Ask your audience for feedback on your live session.
    • Use their input to improve future live sessions.
  3. Adjust Your Strategy:

    • Identify what worked well and what didn’t.
    • Make necessary adjustments to your content and approach based on your analysis.


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Instagram Live is a powerful tool for businesses looking to connect with their audience in a more personal and engaging way. By leveraging this feature, you can increase your visibility, build trust, and drive sales. Whether you’re showcasing products, hosting Q&A sessions, or sharing behind-the-scenes content, Instagram Live offers endless possibilities for business growth.

How long can an Instagram Live session last?

Instagram Live sessions can last up to 60 minutes. If you need more time, you can start a new live session immediately after the first one ends.


Can I save my Instagram Live videos?

Yes, after your live session ends, you can save the video to your IGTV or download it to your device.

How can I increase my live session’s visibility?

Promote your live session in advance, use engaging titles, and collaborate with influencers to reach a wider audience.

What if no one joins my live session?

Don’t be discouraged. Keep engaging with the audience who does join, and use the saved video for future content.

Is it necessary to have a business account for Instagram Live?

While it’s not mandatory, a business account provides valuable insights and additional features that can benefit your live sessions.

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