How were people persuaded to use the new products ?
People were persuaded by the following ways to use the new products : Advertisements : Advertisements played an important part in expanding markets for products and in shaping a new consumer culture. Now-a-days the advertisement appear in newspapers, magazines, television screen etc. Labels : Labels are needed to tell the consumer, the place of manufacture and the name of the company and about the quality of the product. If a buyer is familiar to the company and is confident about it, he will buy that product. Generally, a person buys a branded shirt or any other product because he knows that a particular company is a company of repute. So, label do help in attracting consumers to buy a product. Printing of calendars : Calendars are also printed to popularise the products. They are hung in tea shops, homes and other places. People see the calendars daily and slowly they are attracted towards that product. Figures of important persons, emperors etc. : These figures are used to convey the message that if you respect the royal figure, then respect this product too. If the royal person is using a product, its quality cannot be questioned. So, use of a royal figure popularise that product. Advertisement of nationalist message : In such advertisement, people are told that if you love your country then use that product. Such advertisements were used by Indian manufacturers. ‘ Thus, various ways were adopted to persuade people to buy new products.
