Mention what are the key elements to optimize the conversion rates per PPC?
Conversion rate is the number of conversions (paying customers) from the number of visitors to your site. To increase the conversion rates, you have to focus on following things: Write compelling content on your site that is relevant to the keyword or search query Maintain a high degree of relevance between your ads and corresponding landing pages The webpage should easy registering process, signing up for a newsletter or making a purchase Check design of your landing page which should have right combination of color, layout and GUI to attract more customers
