24. Products that are usually purchased due to adversity and high promotional back up rather than desire are called: A. Sought goods B. Unique goods C. Unsought goods D. Preferred goods
Products that are usually purchased due to adversity and high promotional back up rather than desire are called Unsought goods. Unsought products typically are products that the consumers are not aware and don't have any knowledge about it. It is difficult to sell because it has no demand.
