Some important terms in Google Ads?
Impression: Number of times ad appeared Clicks: Number of clicks an ad received CTR (Click Through Rate): Number of clicks/ Number of impressions x 100 CPC: Cost per each click Cost: Total amount spent on the ad Conversions: Total number of leads or sales happened Conversion value: The volume of each conversion x total number of conversions Cost/Conversion: Total cost/ Total number of conversions Conversion rate: Number of conversions/ Number of clicks x 100 Conversion value/ cost: The value of each conversion x Total number of conversions / Amount spent CPM: Cost per 1000 Impressions VCPM: Viewable Cost per 1000 Impressions CPV: Cost per View CPA: Cost per Acquisition
