23) Which of the following metric is used for tracking the status of email marketing? Conversion Rate Open Rate Bounce Rate All of the above
Answer: d) All of the above Explanation: The following are some of the essential tools required for tracking the status of email marketing: Open Rate (must range in between 18% - 25%) Bounce Rate (must range in between 8% - 12%) Deliverability Rate (must range in between 85% - 90%) Conversion Rate (must range in between 5% - 10%) Unsubscribe Rate (must be 0.25%)
