How is a positive brand image helpful for an organisation ? What are some methods of building a positive brand image adopted by organisations ?
Brand image is formed in the minds of customers, depending on their experience and the right sense of interaction involved with the brand, basically the whole perception of customers about a particular brand. When we talk about interactions, it does not involve just the whole buying or using a certain product or service. It is way beyond that. It can occur in different ways and forms that you may not even be aware of. For a positive brand image, the product range and its services are all associated with a company that seems to be just the perfect fit. Along with being a perfect fit, you also need to keep in mind brand advertising and packaging along with customer service. Consistency and reliability need to be hand in hand along with the need for it to be projected in the right manner for the desired clientele or target audience. A positive brand image is important, as more than 90% of all purchase decisions taken by customers these days are based on brand image and nothing else. It is not just about getting any particular product or service but also accessing a brand’s reputation, prestige, perceived goodwill, and quality as a whole. The customers ask about these intangible qualities during the whole buying process, and here is where proper brand advertising plays a very important part.
