1. What is the full form of CRO? A. Cost Rate Optimization B. Conversion Rate Optimization C. Click Rate Optimization D. None of the above
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing.
