8. Why is blogging valuable?
There’s immense value in blogging given that, for years now, SEO practice has revolved around the saying, “Content is King.” This means that what really gives a site authority, and what attracts viewership and generates leads, is frequently publishing content that viewers want to read. Blogs still serve as one of the most effective ways to communicate valuable content to viewers, but only if they’re interesting, informative, and engaging. Consider: 140 million people read blogs in the United States alone.