Which of the following is a psychographic factor? A. Trends B. Occupation C. Marital status D. Education level E. Motives
Answer - C, Explanation - Motives is a psychographic factor.Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices. Psychographics in marketing focus on understanding the consumer's emotions and values, so you can market more accurately.
