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Preeti Tripathi

Digital Marketing
Digital Marketing
2 years ago
Content Issue Not Relevent Obscene Threatening Wrong Information Other

Q41. How to measure the ROI of any channel?

1 Answer
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Abhishek Mishra

2 years ago

To calculate the ROI of a marketing campaign, integrate it into the overall business line calculation. Take the sales growth from the product line, subtract the marketing costs, and divide by the marketing cost. (Sales Growth – Marketing Cost) / Marketing Cost = ROI

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