6. How Do You Assign Revenue Opportunities That Are Unique To Abm-generated Accounts? In Other Words, How Can You Show An Abm Strategy Drives Real Revenue Compared To Non-abm?
Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.
