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Preeti Tripathi

Digital Marketing
Digital Marketing
2 years ago

8. We Have A Lot Of Opinions About What Accounts Should Be On Our Abm List. How Do We Decide Which To Target?

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Abhishek Mishra

2 years ago

How to Choose Target Accounts for Account-Based Marketing Identify your goals. ... Identify accounts that will add credibility to your brand. ... Look for accounts with an ideal customer profile (ICP). ... Consider picking accounts based on deal acceleration opportunities. ... Build a data-driven account-targeting strategy.

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