54. How Do You Measure Success?
Ans. When implementing any marketing strategy, you need to know how to measure success and see if efforts are not spent in vain. An insightful analysis will also help you find weak points and find the methods for improvement. Taken from vertical-leap.UK As you can see from CMI’s The Complete Guide to Influencer Marketing, the metrics you need to measure are different and depend on what you’re trying to achieve. Chasing the wrong metrics is the biggest mistake that marketers make when it comes to measuring the efficiency of a content marketing strategy. After you’ve identified the right metrics, your next task is attribution. You need to be able to identify which pieces of content benefit your marketing and which platforms your customers are using as they step on the path of purchases To achieve this, you need to gather data from all of your channels (Google, Facebook, email, etc.) and attribute the interactions between all of them to understand how people interact with your content as they move towards purchase.,
