62. How Does Content Marketing Generate Leads?
Ans. Generating leads is one of the basic purposes of content marketing. It helps to attract more potential customers to your business. Most of content marketing, they give 4 major ways in which content marketing generate leads: It Attracts Qualified Traffic Yet, traffic is not the most important metric to measure the success of your site, qualified traffic is a completely different story. By “qualified traffic” we mean site visitors that are more likely to become customers than others. It Demonstrates Your Company’s Expertise Content marketing gives your users a sense that you care enough to help them answer their questions. It demonstrates that your service can be helpful. It shows that your company can respond to their demands. It Emphasizes Past Success A strong content marketing strategy should give proof of past successes which is confirmed by case studies and client testimonials.
