94. How do you make your content more SEO-friendly?
Average Candidate: “I search for keywords throughout the writing, and maybe even invisible text. This gets you a lot of clicks very quickly.” VS Great Candidate: “I do a quick search on Keyword Search to see what keywords are popular, and then using the keywords sparingly. I also try to write headlines that include longer-tail keywords and include relevant links and image labels throughout the content. I also keep Google Search algorithms in mind while writing.”This question is meant to show you whether the individual has real experience with creating SEO content that is suitable for a long-term approach. A content strategist who has written with SEO in mind may have experience with tools like Buzzsumo, Semrush, Google Adwords and Keyword Search. They should identify that while SEO can deliver results very quickly, it needs to be utilized in an expert manner, and this excludes spamming keywords.
