95. How do you tailor your content to your audience? How do you make a boring subject interesting?
Average Candidate: “I think about what the reader might like to see. If a subject is boring, they probably don’t want to read it.” VS Great Candidate: “I consider the reader’s level of knowledge about a topic. If they are familiar with the topic, I can include more technical terms, but if they are more foreign to the discussion, I will use simple language. I will also write in an engaging and compelling manner. A boring subject can be made interesting to the reader if you show them why it should matter to them.” A good content strategist should be able to identify that technical terms turn readers away, and should be comfortable with translating complicated concepts into writing that is simpler, easier to understand.
