97. What experience do you have allocating the budget for content spending? What would you give most priority to?
Average Candidate: “I think written content should have the most weight, and if you skimp on writers you need to spend a lot of time fixing it yourself.” VS Great Candidate: “The allocation of the budget would depend on what is the main content format that we will be producing, and at what frequency. For example, if a project is written content-heavy, I will prioritise good writers who may be able to take photos or design graphics, not graphic designers who also dabble in writing. I’d also spend less of the budget on ancillary assets.” A good candidate will have the foresight to consider that the allocation of the budget is dependent on the priorities of each project. He or she would also point out that money is needed not just for the production process, but also for the distribution in terms of paid ads or boosted posts.
