What is Digital Marketing? What is its importance in current market?
Digital marketing is often referred to as Online Marketing or Internet Marketing as well. It focusses on promoting your products and services through digital devices like mobile phones, computers etc. Most of the marketing strategies are laid keeping Internet enbled devices in mind. However, there do exist promotions through SMS, MMS etc. which do not need any Internet connection. With the increasing penetration of Internet across the world, promoting your products and services through digital marketing and social media has become the need of the hour.
