What are the various types of marketing research?
Various types of marketing research are: a. Field research: It is related to the research for a specific purpose. b. Desk research: Usually it is conducted for one purpose initially but gradually it is used to support another goal. c. Xploratory research: It investigates an assumption.. d. Predictive research: This type of research is done to predict any future occurrence. e. Conclusive research: This type of research is done to derive a conclusion of a research process.
