What are the various buying behaviors exhibited by the customers?
Routine Response - There are some products in the market which are purchased by the customer almost without much thought such as bread, butter, milk etc. There is a very low amount of involvement by the customer while purchasing these products. The human mind gets programmed in a certain manner when it comes to purchase of such products hence it is done without any prior thought or evaluation. Limited Decision Making - There are certain products which are brought occasionally hence we require some time to gather the information to make a decision. Due to the lack of knowledge of the product segment in advance it requires limited decision making on the part of the customer. Extensive Decision Making/Complex high involvement, unfamiliar, expensive and/or infrequently bought products.Impulsive buying - At certain times we just come across a product and buy it impulsively without any kind of prior planning, evaluation or thought.
