What are the stages of buying decision process?
Stages of buying decision process: Problem Recognition - This stage refers to recognizing a need or a want that has to be satisfied. Information search - This stage refers to the part of the decision process where in the consumer searches information from different sources about the product he needs to buy. A successful information search leaves a buyer with possible alternatives. Evaluation of Alternatives - In this stage the consumer evaluates the alternatives he has come across in the prior stage.Purchase decision - This is a crucial stage where in the consumer decides on a alternative and proceeds further about when to buy and the mode of purchase. Purchase - This stage refers to the actual purchase made by the consumer depending on the mode, payment conditions and the product availability. Post-Purchase Evaluation - This stage will decide if the consumer will purchase the same product again or if he is satisfied with the applications of the product in relation to his needs. This can be improved by warranties, after sales services.
