20. Is it really worth it to make your company a brand?
Yes. Brands are becoming more and more popular and attract all kinds of customers. This is because people like to support people they can identify with and share their beliefs and values. We like to belong to a group of people who are like us or how we want to be. For ambitious companies it is important to build a strong brand to increase customer loyalty. A well-developed brand tells an emotional story to build a connection. Learn how to build a brand in our free branding course with certificate.
