28. What's the difference between organic rankings and Google Ads?
Google Ads is an advertising platform in which businesses pay to run ads to their sites. These ads will appear on top of the organic search results and will stop to appear as soon as the business stops paying. The organic rankings are not paid for but earned by creating high-quality, relevant, and helpful content and optimizing it to rank in search engines. SEO results are more long-term and not paid-per-click for.
