46. What are the steps to developing a content marketing strategy?
First, determine who your target audience is. Develop a buyer persona to whom your content should speak. Then, based on that buyer persona and your small business' brand image, decide on your brand voice, and the type of content you will be creating. Your content needs to be informative and valuable, as well as interesting and engaging to your target audience. And once you start producing content, constantly tweak your strategy to improve your success.
