49. Do I need a blog?
It is highly recommended. A chief reason every company needs a blog is to increase their visibility. Put simply, the more blog content you create, the more opportunities you'll have to show up in search engines and drive organic traffic to your website. Blogs provide the perfect platform to strengthen your content strategy. In addition to providing you with compelling social media and email content, having a blog increases your company's credibility in the industry. Other professionals and your customers will see that you are keeping up with the latest news in your field and being transparent with all that is going on with your business.
