31 What are meta descriptions?
Ans. The meta description is an HTML tag that helps search engines like Google to understand your website. Most importantly, it’s the data that’s displayed in the SERPs (rankings). Meta descriptions will look like this: It is not a ranking factor in itself, however, how well the meta description presents the web page on the SERP, the more people will click the result. This is called the CTR (Click Through Rate) and a higher CTR is a ranking factor.
