87 What SEO value do press releases have?
Ans. If you do Press Releases really well, they can have some PR value. But you really need to be an expert at it, otherwise, it will be a waste of money. Bespoke PR outreach can get your “news” in front of key journalists and editors that might find it interesting if it’s the right kind of story and has value to them then, and only then, will they write an article that will probably link back to your site. Otherwise, you’ll spend $200-500 on a press release that will get you some coverage for a few days but then be lost in the ether. There is also the argument that a good PR might have some value for a new site. You’re getting a tonne of “natural” short-term links, in the News section and Google finds the site and considers it viral enough to start ranking it.
