99 How do you do keyword analysis?
Ans. Have a clear idea of what keywords your website is currently targeting and ranking for. Then look at your top 10 competitors and what keywords they are targeting and where they rank for. Now, using free SEO tools like Adwords keyword planner and uber suggest, you hunt down any user intent that perhaps you have not targeted. Using Ahrefs you can determine what level of difficulty ranking for this keyword might have and how much traffic it would deliver.