9) Types of Keywords in Google Ads?
Keywords are nothing but words or phrases that advertisers use to drive traffic to their website by bidding on them on Google Ads. There are different types of keywords. Niche keywords: These are highly specific long tail keywords. Broad Match: These keywords are searched commonly by a large number of people. Phrase Match: By this method we can attract more traffic because getting traffic with exact matches is low. Exact Match: These appear when user searches for exact search queries. Negative Keywords: It makes ads invisible whenever users search for specific keywords.
