8. "How Does Video Impact SEO?"
There are many ways that video content on your site can improve your ranking potential: Google values content that is varied and informative, so presenting other types of media (e.g., video) on webpages improves SEO efforts. Video keeps visitors on your site longer, which improves your bounce rate and signals to search engines that people are finding quality information they need. Generally speaking, video content earns more links from people, and building a healthy link profile is a critical ranking factor that Google uses to determine rankings. Video opens channels for driving more traffic to your site (e.g., people watch your YouTube channel or video posts on social media and visit your site from there), and traffic is another key factor in ranking.
