12. “How Do I Know How to Write About It?”
Long story short, writing is a process. The best way to learn about it is to do more of it. However, you don’t have to be a writer to be effective in marketing your business online. Although content should always convey your expertise, you don’t have to write like Ernest Hemingway (or even like Dan Brown) to craft compelling work people will want to spend time reading. A conversational, one-to-one tone has long been the key to showing warmth and building rapport with readers. If you want to get started with content, learn to write how you talk.
