15. "How Do You Measure the Effectiveness of Content Marketing?
This depends on the goals you set for your content strategy and what aspects of your strategy you need to measure. For example, if your primary focus is boosting traffic to your site, your metrics are going to align with areas like referral traffic, organic traffic, keyword rankings, and social shares. You should always start every content strategy by defining what success looks like. When you know exactly what you want to accomplish, you can identify the right initiatives and tactics to use as well as determine your key performance indicators.
