16. "What's the Best Way to Start Content Marketing?"
The first aspect you need to look at is your current resources. Determine how many people you have on your content team, your budget for content marketing tools (e.g., SEO tools, a CMS, analytics), your current content assets, and the timeline you have for hitting your business goals. After understanding your current situation from a high level, dive deeper by conducting a content audit. This gives you some direction on what you should prioritize, sheds light on how relevant your current blog or other channels are, and delivers insights on your top performing content. Content marketing is a long-term investment, and to see real results, you need to be consistently publishing and distributing educational content to your audience to fit their needs at the right time in the right place. Some companies can manage this internally, while others who want to see faster results and would rather defer to the experts outsource their content creation to freelancers or agencies.
