21. "Will It Work In My Industry?"
Inbound marketing is impactful in every industry. Technology. Education. Travel. Non-profits. You name the industry, there are tangible results being generated. Inbound works in all industries because it requires you to get to know who you audience is, how they prefer to connect and be engaged with, and what their specific pain points and goals are. Buyer persona development and customer journey mapping are vital for digging deep on these aspects.
