22. "What Are the Essential Components of an Inbound Marketing Strategy?"
There are many moving parts in an inbound marketing strategy. The foundation of successful campaigns include: SMART goals Buyer personas Customer journey maps A consistent blog Content offers An intuitive website Calls to action (CTAs) Landing pages Thank you pages Lead nurturing workflows A structured reporting schedule All of these pieces work together as part of your overall inbound marketing strategy. Each campaign you create needs to be tailored to your audience and efficiently managed to hit your goals in a timely manner.