23. “What Social Media Network Is Best for My Company?”
Strangely enough, there is a definitive answer: If you’re a B2C company, then you usually want to be on Facebook and Twitter. If you’re a B2B company, you can get away with focusing principally on LinkedIn. The fun and freewheeling nature of Facebook and Twitter make them perfect for connecting with people who are making purchase decisions in their own lives. On the other hand, LinkedIn’s most active users tend to be career-minded professionals. Many of them are B2B decision makers at one level or another. Experts agree LinkedIn is responsible for the majority of B2B leads on social media – and it might actually be behind most B2B leads online, period
