28. "Should I Purchase a List of Contacts?"
Buying email lists is never a good idea. First of all, these contacts never opted to hear from you specifically. So when they see your company pop in their inbox, they will either ignore it, delete it, and mark you as spam. This can really hurt your deliverability score and actually slow down the success of your email marketing. Other potential negative consequences you can expect includes: Hurting your reputation as recipients perceive you as a spam trap. Wasting your money on a list of contacts who will unsubscribe from you. Violating the General Data Protection Regulation (GDPR). Getting penalized from your email service provider. To put it simply, instead of trying to buy leads, you need to build your list organically
