33. "What Is Branding?"
To understand the concept of branding, you need to know what a brand is. A brand, in its simplest terms, is a set of features that make one company different from others. A brand consists of many assets, including a name, logo, taglines, design, and more. Branding is the actual process you go through to research, develop, and implement the distinctive features of your business. This is not as simple as set it and forget it. Branding is iterative and it calls for continuously listening to your customers and gathering insights about your industry
