7. What is a CRM? a.Consumer Relations Marketing b.Customer Relationship Management c. Customer Returns Manager d.Critical Relationship Manager
Answer: B CRM stands for Customer Relationship Management. This is a strategy which is involved with managing interactions with customers to increase customer retention and loyalty. You’ll probably hear about CRM most often in terms of a piece of software which monitors interactions with customers. This software stores information about purchase history to create analysis of purchasing behaviour patterns. This can help the company to tailor promotions and increase retention rates.
