How does the use of appropriate colour scheme help in setting the mood of a design.
Colours automatically do not acquire meanings, they are formed based on the socio-cultural contexts. A target audience is important. It is important to know the occasion to set the colours for the design. Warm colours are the colours of fire, they provide, warmth and comfort, cool colours are colours of green and blue that give a cool scheme. Choosing the right colour scheme plays a huge role in pleasing your target clients. If one is designing a restaurant, warm colours that increase appetite must be chosen, if one is designing a corporate invite, using cool colours with elegance would be inviting while using raw red for corporate purposes might scare the clients away instead of inviting them. Therefore, while deciding a colour scheme one must always consider the clients' response.
