Compare and contrast product campaign and non-product campaign.
Product Campaign: Campaigns of fast moving consumer goods like toiletries, snacks, beverages etc. usually will be constant the whole year. They may come up with new, exciting advertisements to attract new customers and retain the old ones. For consumer durable products the marketing policy in general terms may be completely different like: to encourage purchasers actively looking for the product to buy one particular make. to encourage purchasers to replace obsolete models. to widen the market for the products.Non-Product Campaign: These campaigns do not promote any product. They are for advertising and promoting Services and Businesses called Corporate Campaigns. Corporate Campaigns: To create and keep a reputed image in front of public, corporates usually launch an advertising campaign highlighting their ideology and strengths. Service Campaigns: These Campaigns create awareness, inform and promote services offered by any organization like the Indian Railways, Airlines, Hotels, Hospitals and Income Tax Department, Postal or Courier services and many others like them. Social Awareness:These campaigns are designed to create Social awareness for the upliftment and betterment of our society. These could be projecting our Constitutional and Civil Rights, Education, Health, Right to Information (RTI), etc.
