What do you understand by the term “integrated media”? Why are they named so?
Integrated methods of advertising include the main campaign, launches, events, exhibitions, trade fairs, publicity, awareness programmes, public relations, etc. The promotion of a product or a brand over all these platforms takes place in a different manner; from the communication of information, nature of the promotion, and interaction with the audience to the impact made, etc. Yet the sole purpose of advertisement remains the same. And, because of this combined efforts of all the advertising techniques coming together, the method is termed Integrated.Final Answer Integrated media is a type of advertising that combines various marketing platforms and media to communicate messages and advertisements. The word Integrate means combining one thing with another to form a whole.
