Explain how public relation and exhibitions help in marketing a brand.
Public Relations have been defined as the planned and sustained efforts to establish and maintain mutual understanding between the organisation and public. Exhibitions are display or showcase of products of a brand or various brands of particular interest or field at a public level or in closed groups in certain cases. Exhibitions create room for exposure of the brand, by presenting opportunities for the target audience to have a preview of the brand without having to buy it therefore serves as a medium for improving the public relationship.
