How is designing for print media different from designing for digital media? Are you comfortable working with both?
Interviewers ask this question to assess the candidate’s ability to work for print and digital media. Here are the differences between designing for digital and print media: PRINT MEDIA DIGITAL MEDIA Changes in final products are not feasible Allows the designer to preview and test design at every point Apart from a strong design and color theory, the design should stand out with its texture, the weight of the paper Design should be clear, intuitive and navigable Allows the user to engage with design physically, enabling the sense of touch Digital media disables any physical senses and allows the user to see the design only DPI (Dots per inch) and CMYK (Cyan-Magenta-Yellow-Black) determine image quality PPI (pixels per inch) and RGB (Red-Green-Blue) determine image quality It is ideal if you are comfortable working with both formats. In case you are not, discuss it with the interviewer and talk about how you plan on developing skillsets to suit the organization.
