3. What is Private Banking?
Private banking is personalized financial and banking services that are traditionally offered to a bank's wealthy high net worth individual (HNWI) clients. Private banking institution assists the high net-worth individual in investing his/her money in exchange for commissions and fees. The term "private" refers to the customer service being rendered on a more personal basis. It does not refer to a private bank, which is a non-incorporated banking institution.
