How did you measure the impact of a successful campaign for a product that you marketed?
Describe the metrics that you fixed before starting the campaign and how you measured those metrics. Explain how you analyzed those metrics and turned them into meaningful patterns that showed the impact. It will be helpful for your recruiter to gauge your knowledge of metrics when you explain how they differ across different digital channels. For instance, the metrics for email marketing campaigns can be email open rates. For social media campaigns, the key metrics to measure are increase or decrease of follower count, likes, etc. You can read more on marketing campaigns to support this marketing interview answer.
