Name some of the content marketing tactics to attract clients and increase ROI.
Here are some of the strategies one can use: Create topical content that has the potential to go viral. Some trending examples are controversial ideas, posts that incite emotions, etc. Create well-researched content with the purpose of educating the customer in an interactive way. It can be short or long-form content depending on the business and customer preferences. Use unique CTAs instead of generic ones. Some examples are – testing different colours on CTA buttons, offering some benefit to the customer, if s/he hits the button, and so on. Choosing guest blogging for increasing organic traffic. Diversify by giving importance to all forms of content – blog, video, social media, podcasts, etc. Update and repurpose content regularly.
